Samsung to expand smartphone display manufacturing in India under the PLI scheme

Samsung plans to deepen its manufacturing presence in India by expanding output of mobile phone displays. To that end, the South Korean company has applied to join India’s production-linked incentive (PLI) scheme, which offers tax breaks and other benefits to firms that localize electronics and component manufacturing. The move underscores a longer-term bet on building more of the value chain inside the country.

According to The Economic Times, Samsung intends to ramp up production of smartphones and key components, including display panels, at its Indian facilities. The company has already secured an extension of tax incentives for smartphone assembly and is seeking approval to expand screen manufacturing at its Noida plant. That site began producing displays in 2021 after part of its capacity was shifted from China, and increasing output there would be a logical next step to support broader device manufacturing.

J. B. Park, Samsung’s president and CEO for Southwest Asia, indicated that the company is open to partnering with Indian semiconductor suppliers, provided their products are competitive on quality and price. He also said Samsung does not plan to relocate existing capacity from Vietnam; rather, new facilities in India would be geared solely toward meeting rising demand. The approach points to an expansion strategy that adds capacity instead of reshuffling it across markets.

Despite intensifying competition from Apple in the premium segment, Samsung remains on solid footing in India. More than 90% of the country’s smartphone market is still based on Android. In 2025, Samsung’s revenue in India surpassed $11 billion, with about 42% generated by exports of devices made domestically. Smartphones account for roughly 70% of revenue, with the rest coming from home appliances and other devices — a breakdown that highlights why scaling display production matters for the company’s broader business in the country.