Samsung to unveil its first triple-folding smartphone at APEC, priced around $3,000

Samsung is finally ready to bring its first triple‑folding smartphone to market. Insiders say the device will make its debut at the Asia‑Pacific Economic Cooperation (APEC) summit in South Korea, running from October 31 to November 1. It will be shown publicly at the event, with a full launch expected in November. Choosing such a global stage hints at ambitions well beyond a tech demo.

The first run will be tight—around 50,000 units, far below Samsung’s usual production scale. The price stands out, too: an opening tag of about $3,000, pricier than even Huawei’s second‑generation triple‑fold models. It’s a bold ceiling, suggesting the company is betting on early adopters who value novelty and engineering finesse.

Samsung’s move into the tri‑fold category sends a clear signal to the sector. Until now, Huawei has been the only heavyweight in this niche, but Samsung’s arrival turns a fringe experiment into a top‑tier contest. Analysts argue that this rivalry could nudge other brands to roll out their own interpretations. The momentum feels overdue—competition is exactly what this segment needs to mature.

Leaks indicate the Samsung device will unfold into a tablet‑style layout, visually echoing the Huawei Mate XT. If the Korean giant gets the mechanics and software polish right, this could mark the most substantial refresh of foldables since the Galaxy Fold debuted in 2019.