Danny Weber
Apple's first smart glasses are now expected in late 2027, featuring cameras, speakers, and Siri but no integrated AR display. Priced between $200 and $500, they aim to become a new wearable category.
According to Bloomberg’s Mark Gurman, Apple’s first smart glasses are now expected to launch in late 2027. Shipments had been anticipated for early 2027, but development delays have pushed the timeline back.
Gurman reports that the glasses will feature oval cameras, several frame options, and distinctive color choices. Apple is said to be testing various form factors: a large rectangular frame, a slimmer rectangular design similar to Tim Cook’s own eyewear, plus both large and compact round or oval models. Color options reportedly include black, blue, and light brown.
These first Apple Glasses won’t be a full AR headset. Gurman says there’s no integrated AR display in the lenses at launch — that could be years away. Instead, the glasses will pack cameras for photos and video, microphones, speakers for music, calls, and Siri notifications, plus turn-by-turn navigation for walking routes.
Apple is reportedly eyeing the glasses as a platform that could evolve into a health and vision enhancement device. But those features are still far off and probably won’t debut in the first generation, sources say.
Gurman adds that Tim Cook views the smart glasses as a key priority before he hands over the reins to John Ternus, slated for September 1. That raises the project’s significance: Apple could be aiming to create a new wearable category that eventually stands alongside the iPhone, Apple Watch, and AirPods.
Preliminary information suggests the glasses will be priced between $200 and $500 in the US. If Apple sticks to that range, the device would land as a mainstream accessory with cameras, audio, and Siri — not a pricey AR headset.
© A. Krivonosov