Lenovo's Project Pivo reimagines laptops with a rotating screen

Danny Weber

12:05 29-08-2025

© Evan Blass

Lenovo unveils Project Pivo, a laptop concept with a display that flips between landscape and portrait. We cover use cases, pitfalls, and an IFA 2025 debut.

Lenovo keeps pushing into experimental laptop designs and unconventional form factors. In recent years the company has paraded prototypes with a transparent screen, a rollable OLED panel, and even a folding notebook. A few of those ideas have made it to market, most notably the ThinkBook Plus Gen 6 Rollable with its rollable screen.

Now Lenovo is developing a fresh concept dubbed Project Pivo—a laptop whose display physically rotates from landscape to portrait. The idea caters to reading, editing, and working with long documents, while anyone who prefers a wider view can keep it in the conventional orientation. It’s a simple twist that feels more useful in daily work than some flashier experiments.

There are, of course, practical concerns. What happens if dust or grains of sand work their way into the mechanism over time? And if someone forgets to rotate the panel back before closing the lid? Early information suggests the lid should still shut, yet that approach will need careful real-world testing. The prototype is expected to be shown to the press at IFA 2025.

For now, Project Pivo is not a commercial product and remains a concept. Unlike the rollable-screen model that launched at $3,499, this design could end up being more attainable—if it reaches the market at all. For the moment, Lenovo is sketching where laptops might head next: a blend of the classic clamshell with habits borrowed from phones and tablets.