ASUS opens preorders for the ROG Matrix RTX 5090 Anniversary Edition at €4,099 in Europe. Limited to 1,000 units, with 800 W headroom and advanced cooling.
© ASUS
ASUS has opened preorders for the ROG Matrix RTX 5090 Anniversary Edition, confirming a European launch at €4,099. It’s one of the most expensive and scarce graphics cards of the Blackwell generation: only 1,000 units will be made worldwide, with orders capped at a single unit per customer. From the outset, the model was conceived as a collectible centerpiece for showcase and premium builds rather than a mass option for gamers.
The Anniversary Matrix is built on the RTX 5090 Blackwell with 21,760 CUDA cores and 32 GB of GDDR7, but the headline feature is its ability to raise the power limit to 800 W when paired with the proprietary high-load BTF connector. The standard 12V-2x6 tops out at 600 W, leaving a surplus that invites extreme overclocking. The cooling system matches that ambition: an oversized heatsink, four axial fans, a vapor chamber, liquid metal on the GPU, and a copper layer in the PCB.
The package also includes ASUS’s own tools: Thermal Map, Power Detector+, Memory Defroster, and a new Level Sense function that monitors card sag and issues warnings if needed. The company says this cooling suite lowers GPU temperatures by more than five percent compared with a regular RTX 5090 — a modest but meaningful margin for those chasing stability under sustained load.
Even at this price, the card clearly targets top-tier builds and those who want the Anniversary Matrix specifically. The average buyer is unlikely to need it, but for collectors it’s a rare chance to secure one of the most distinctive RTX 5090s on the market — a purchase driven as much by exclusivity as by raw performance.