Samsung at IFA 2025: from Galaxy S2 to S25 and foldables

At IFA 2025, Samsung surprised visitors not only with new products but also with a sweeping retrospective. In a dedicated area, the company displayed a collection of pivotal Galaxy models, from the Galaxy S2 through to today’s Galaxy S25. The stand traced the shifts in design and technology—moving from plastic shells and compact screens to near-borderless displays and multi-module cameras.

A separate section focused on foldables—the Galaxy Z Fold from the second through the seventh generation, alongside the Galaxy Z Flip. The progression in engineering was easy to read: from early experiments to today’s slimmer builds with AI support.

Historical milestones weren’t overlooked either: nearby sat late-1990s multimedia phones—the world’s first watch phone, MP3 phone, and a TV-tuner handset. The display also included a notable 1996 CDMA phone that marked a breakthrough in mobile communications.

In the end, Samsung’s presence at IFA 2025 felt less like a standard product showcase and more like a compact museum, charting the company’s journey from first experiments to its present leadership in premium smartphones and AI ecosystems.