On Jan 4, Samsung’s The First Look 2026 unveils DX’s AI-led roadmap for TVs and appliances, updates on Galaxy Z TriFold availability, and Galaxy S26 hints.
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Samsung has set January 4, 2026 for its traditional The First Look showcase at Wynn Las Vegas, just days before CES 2026 opens. The program will spotlight the DX division’s 2026 strategy and show how the company plans to expand smart use cases with AI at the center.
TM Roh, the CEO and head of the DX Division, will lead the keynote. Executives from Visual Display and Digital Appliances will join him to lay out priorities for TVs, home appliances, and the services around them. Samsung also confirmed a global livestream, effectively turning the event into a public preview of what it plans to bring to CES.
One of the expected headliners is the Galaxy Z TriFold, which recently debuted in South Korea. Given the attention to this form factor, the event could add clarity on global availability and the broader roadmap for foldables. Samsung is also likely to use the stage to show new television technologies, updates for smart appliances, and refinements across its connected ecosystem, underlining a push toward deeper AI integration.
There’s an additional layer of anticipation around smartphones: across the industry, people are discussing whether Samsung might drop early hints about the Galaxy S26, a lineup typically unveiled at a separate Galaxy Unpacked event. While there’s no official confirmation, the timing of The First Look suggests an intent to warm up the audience and set the season’s key technologies in motion ahead of the main flagship reveal.