Xiaomi SU7 EV sales hit 30,000 orders in three days, with increased female buyers and iPhone users. Learn about configurations and Xiaomi's automotive success.
© A. Krivonosov
The second-generation Xiaomi SU7 electric vehicle has seen a strong sales launch that is significantly expanding the brand's audience. According to the company's CFO, Lin Shiwei, the number of confirmed orders surpassed 15,000 within just 34 minutes of sales opening, reaching 30,000 in the first three days.
The buyer demographics are particularly interesting. The executive noted that the proportion of women among initial owners has increased compared to the previous model, indicating a broadening target audience. Another telling detail is that nearly 60% of customers use an iPhone, which suggests an influx of users from the Apple ecosystem.
Regarding configurations, a notable portion of buyers are opting for higher-priced versions. The take rate for the Max trim exceeds 25%, and almost 60% of customers are paying extra for premium exterior paint options. The most popular color has been "indigo green," leading among the available choices.
This successful model launch comes against a backdrop of strong financial results for Xiaomi. The company reported revenue of 457.3 billion yuan for 2025 and record profits. Its automotive division is already showing significant achievements: the SU7 has become the best-selling sedan in China in the segment priced above 200,000 yuan, while the YU7 crossover has maintained its leadership in the large SUV category for seven consecutive months. Xiaomi also confirms plans to enter the European market next year.