Sony schedules SER ALPHA for Oct 16 in Barcelona, with the α7 V tipped to debut, bringing speed and image/video gains—plus possible smartphone and TV reveals.
© RusPhotoBank
Sony has officially announced the SER ALPHA event, set for October 16, 2025, in Barcelona. According to SonyAlphaRumors, the showcase could serve as the launchpad for the new α7 V, positioned as the successor to the popular α7 IV.
Insiders have previously shared images of the device and said early test units would appear in October–November. Expectations center on notable gains in operating speed, image quality, and video performance—improvements aimed at keeping the α7 line among the go-to choices for photographers and videographers.
It seems unlikely Sony would stage an on-location gathering for a single camera. More plausibly, the company plans to bring a broader slate of announcements, potentially including a new smartphone or a TV lineup. The choice of venue suggests the program won’t be limited to just one headline reveal.