Apple announces Tim Cook stepping down as CEO in 2026, with John Ternus as successor. Learn about the transition, challenges ahead, and impact on Apple's future.
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Apple has announced its most significant leadership changes in years: Tim Cook will step down as CEO and transition to the role of executive chairman of the board of directors. His successor will be John Ternus, the current head of hardware engineering, who will officially assume the position on September 1, 2026. The decision was unanimously approved by the board of directors.
Cook has led Apple since 2011, following Steve Jobs' departure, and during his tenure transformed the company into one of the world's largest tech giants. Under his leadership, Apple's market capitalization grew more than 20-fold, and the product lineup expanded significantly with devices like the Apple Watch, AirPods, and Vision Pro. Although stepping down as CEO, he will continue to be involved in strategic matters, including engagement with government authorities and international regulators.
John Ternus has been with Apple since the early 2000s, rising from engineer to one of the company's key executives. He oversaw the development of the iPad and Mac, and led the creation of new devices, including recent iPhone generations. Within the company, he is seen as a measured and systematic leader capable of managing complex projects effectively.
The new head of Apple faces significant challenges. The company is lagging in artificial intelligence development, grappling with rising component costs, and facing pressure from regulators. Ternus must not only continue advancing the hardware business but also develop an AI strategy, which will be a key competitive factor in the coming years.