Caviar is capitalizing on the buzz around Apple's upcoming smartphones by launching pre-orders for custom versions of the iPhone 18 Pro and iPhone 18 Pro Max — well before the devices are officially announced. Dubbed "Royal Colors," the collection focuses on power, status, and historical symbolism, leaving the phone's technical specs aside (Apple hasn't revealed them yet).
The lineup consists of four models: "Emperor," "King," "Black Prince," and "Pharaoh." Each draws on distinct symbols of authority — Roman purple, French fleur-de-lis, medieval armor, and ancient Egyptian adornments. With this, Caviar continues to target not the mass market, but those who view a smartphone as a collectible status symbol.
The flagship of the collection is the Emperor, featuring wine-purple crocodile leather and 999-fineness gold plating, inspired by Roman porphyry and ceremonial vestments. The King uses white crocodile leather with a fleur-de-lis pattern, while the Black Prince sports a matte finish with a titanium panel and PVD coating. The Pharaoh model distinguishes itself with blue python leather and ornamentation evoking ancient Egyptian royal artifacts.
The timing is as noteworthy as the design itself. Apple hasn't even unveiled the iPhone 18, yet Caviar is already offering its own take on the upcoming flagship. This effectively makes the pre-order a gamble on the Apple brand and on an audience willing to pay for the exclusive wrapping rather than the phone itself.
Each model is limited to just 18 units, matching the number in the upcoming iPhone's name. The package includes a branded box, a key, a 999-fineness gold-plated coin, and a crocodile leather wallet case. Pre-order prices start at 629,000 rubles, firmly placing the collection outside the mainstream smartphone market and into the realm of niche luxury accessories.