Bugatti has teamed up with Austrian brand C Seed to unveil the C Seed Bugatti N1, a custom television that feels more like a collectible design piece than a typical home entertainment device. Inspired by the Bugatti Tourbillon hypercar, the TV features smooth lines and the brand's signature C-shaped motif.
When switched off, the Bugatti N1 resembles a sculptural cabinet or an art object, avoiding the large black rectangle that dominates most living rooms. Press a button, and the unit transforms in 45 seconds into a 110- or 137-inch 4K Micro LED TV. The transformation process is designed as a spectacle in itself: the screen emerges and unfolds via a complex central mechanism.
The concept mirrors Bugatti's philosophy in the Tourbillon's interior, where the goal was to minimize reliance on screens. The C Seed Bugatti N1 applies the same thinking to the home: when not in use, the TV vanishes from sight, leaving only a high-end design object. The screen can be rotated up to 180 degrees to suit the viewer's position.
On the technical side, this is a top-tier model. It packs a 4K Micro LED panel with HDR10+ support, Bugatti-style finishes, carbon fiber elements, and C Seed's Adaptive Gap Calibration system to reduce visible seams between folding sections. A Wisdom Audio sound system is integrated, with speakers that extend during viewing and retract when the TV is off.
Pricing for the C Seed Bugatti N1 hasn't been announced, but affordable it will not be. Other C Seed products typically start around $200,000, and the Bugatti-branded version with its complex mechanism and exclusive trim is likely to cost even more. This isn't just a television—it's a statement of how luxury automotive brands are increasingly moving into interior technology.