Google will hold its next-generation Pixel event on August 12, with the Pixel 11 series expected to take center stage. According to a leak of European pricing, the new phones are likely to become more expensive, but the increase will vary by model. For the base models, Google appears ready to follow Samsung's strategy: drop the 128GB versions and make 256GB the new starting capacity. That would make the cheapest Pixel 11 look roughly €100 more expensive than the Pixel 10, even though the 256GB version may remain close to its previous price.
The situation is expected to be different for the Pixel 11 Pro XL and Pixel 11 Pro Fold. These models may not simply become more expensive because a lower-capacity option disappears; instead, every configuration could receive a real price increase. According to the source, this is where memory shortages and higher component costs may have the strongest impact.
One reason behind the increase is said to be pressure from the AI infrastructure market. Artificial intelligence data centers consume huge volumes of LPDDR5X and NAND, making it harder for smartphone makers to secure components at previous prices. Google kept prices steady from the Pixel 9 to the Pixel 10, but that buffer now appears to be gone.
The main hardware upgrade for the Pixel 11 is expected to be the Tensor G6, which is rumored to be manufactured by TSMC using a 2nm process. It is expected to deliver better efficiency, less throttling, and lower modem-related battery drain—an issue that has affected Pixel flagships for several generations. Whether the price increase feels justified will depend heavily on the real-world gains delivered by Tensor G6.
US pricing has not yet leaked, and European or UK prices should not be converted directly into dollars because Google sets prices separately for each market. Analysts suggest a possible $50–100 increase for most models, while higher-storage versions could become even more expensive.