WE ARE REWIND x Elvis Presley limited-edition cassette box set

French brand WE ARE REWIND has unveiled a limited-edition cassette player celebrating Elvis Presley’s legacy. The WE ARE REWIND x Elvis Presley Limited Edition Box Set pairs the company’s cassette player with an exclusive reissue of Elvis’ Christmas Album. Only 1,957 units will be produced—a nod to the year the record originally debuted.

The player arrives in a matte-black finish with gold accents, a look inspired by the famous ELVIS marquee from the ’68 Comeback Special. It’s packaged in a collector’s box featuring archival images and an embossed silhouette of the singer. The bundle includes a cassette with a fully remastered Elvis’ Christmas Album—one of the most successful Christmas records in history—featuring Blue Christmas, Silent Night, and O Little Town of Bethlehem.

Built on the popular WE-001 model, the unit adds modern conveniences: Bluetooth 5.1 for wireless listening, a 12-hour battery, recording via line-in, and high-quality cassette playback. The result feels like a thoughtful update that preserves the analog ritual while trimming away the friction.

Official preorders for the WE ARE REWIND x ELVIS Box Set open on October 15, 2025, priced at 179 euros / 199 dollars. Given the tight production run and the seasonal classic in the package, the set seems designed as much for display cases as for daily spins—especially for fans of the King of Rock ’n’ Roll.