Apple debuts iPhone Pocket, a translucent fabric sleeve co-designed with Issey Miyake. See prices, colors, straps, and launch details for this limited run.
© Apple
Apple sprang a surprise with a new accessory called iPhone Pocket, created in collaboration with the studio of Japanese designer Issey Miyake, the mind behind Steve Jobs’s iconic black turtleneck. In essence, it’s a fabric pocket-sleeve for the iPhone, crafted from an elastic printed material with a ribbed texture that stretches to hug the device and other small items. The fabric is slightly translucent, so the contents and the phone’s screen remain visible.
The design nods to the legendary iPod Socks released in 2004. Back then they came in packs of six bright colors and worked as a soft sleeve for the music player. This new take addresses what the original lacked: a strap, which makes it notably more convenient for daily use. The simple addition turns a nostalgic idea into something you’ll actually want to carry.
According to Apple’s vice president of industrial design Molly Anderson, iPhone Pocket is framed as a natural extension of the company’s products, with a color palette curated to pair with any iPhone. She underscores that the accessory is meant to let users shape a personal look while keeping things practical.
iPhone Pocket will be released as a limited run and goes on sale Friday at selected Apple Stores and online in the United States, the United Kingdom, China, Japan, South Korea, Italy, Singapore, and France. Pricing is set at $150 for the short-strap version and $230 for the long-strap option. The short model will be offered in eight colors—yellow, orange, purple, pink, turquoise, blue, brown, and black—while the long one comes in blue, brown, and black. At these price points, the collaboration clearly leans into style-forward territory as much as it does utility.