Explore IFA 2025 in Berlin with Pepelats News: live coverage of launches from Samsung, LG and Sony, new wearables, robots, drones and bold startups and more.
ifa-berlin.com
From September 3 to 9, Berlin turns into the global capital of technology as IFA 2025 kicks off at Messe Berlin. It’s more than a trade fair—think of it as a festival of innovation where industry heavyweights and daring startups reveal what will shape the market in the years ahead. Journalists from Pepelats News will be on the ground to cover every global IT debut.
The show traces its roots back to 1924, when radio receivers were first unveiled in Berlin. A century on, the floors are filled with robots, smartwatches, and wall-sized TVs. What sets IFA apart is the way it connects unlikely worlds: AI developers share space with makers of coffee machines that choose beans to match your mood.
Headliners include Samsung, LG, and Sony. Samsung is preparing record-size TVs and the new Galaxy Watch 8; LG is focusing its home appliances on sustainability; Sony hints at surprises for audiophiles and gamers. Roborock, Bosch, and DJI are bringing robots and drones, while Zepp Health will showcase the latest Amazfit devices. The dominant theme is wearables—from the Galaxy Ring to Google’s Pixel Watch 4.
In the IFA NEXT startup zone, bold ideas take shape: modules that turn a bicycle into an e-bike and sensors for smart gardens. This year, expect experiments with brain-computer interfaces and home plastic-recycling systems. The creative, slightly chaotic energy makes this area a magnet for investors and reporters, and it’s where curiosity tends to outshine polish.
IFA stretches beyond the halls into a city that lives and breathes tech for a week. On Berlin’s streets, engineers and bloggers dissect the latest breakthroughs, while companies host invite-only demos in townhouses and on rooftops. Apple traditionally gives the fair a miss, focusing on its own event—this year, the iPhone 17 presentation. Paradoxically, that absence only fuels interest in rivals and heightens the suspense.
IFA 2025 promises to be the most high-profile show of the decade. This is where contracts get signed, trends are born, and the market’s agenda is set. For regular visitors, it’s a chance to glimpse the future—and quite literally reach out and touch it.