Infinix partners with Italian design icon Pininfarina to craft the NOTE 60 Ultra. Discover the premium design direction revealed at BODW 2025 for 2026 devices.
© Infinix
Infinix surprised attendees at Business of Design Week 2025 by announcing a collaboration with storied Italian design house Pininfarina. Known for shaping some of the most recognizable cars in world automotive history, the studio is bringing nearly a century of know-how to a smartphone for the first time. The debut project—the upcoming flagship Infinix NOTE 60 Ultra—aims to set the tone for a new brand aesthetic.
The partnership aligns Infinix’s push into the premium tier with Pininfarina’s signature language of flowing lines, emotion, and quiet elegance. For the Italian atelier, a smartphone is a new kind of object, approached with the same rigor as its work on cars and luxury pieces. The team views a handset as something people live with every day, which means it should be not only comfortable to use but also genuinely beautiful.
Riding rising popularity in Southeast Asia and shipments growing at a record pace, Infinix is preparing a major refresh of its visual identity. Company leaders frame the collaboration with Pininfarina as a long-term strategy rather than a one-off bid for attention. The NOTE 60 Ultra will be the first device shaped by this new design philosophy, which is set to expand across the flagship lineup.
While technical specifics remain under wraps, the direction is clear: Infinix is leaning into a more premium image, guided by an Italian sense of proportion and balance. A full unveiling of the NOTE 60 Ultra will follow later; for now, the brand is stoking curiosity, hinting at what could become one of 2026’s more distinctive smartphones. The move feels like a natural next step for a company intent on climbing higher in the market.