Reports suggest AMD will launch RDNA 5 GPUs after NVIDIA's RTX 60, targeting TSMC N3P in 2027. Explore the pricing strategy and what it means for gamers.
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A wave of new rumors points to AMD’s next-generation gaming graphics cards built on the RDNA 5 architecture slipping past the launch of NVIDIA’s RTX 60 series. If that scenario pans out, the gaming GPU market could settle into a longer pause without sweeping refreshes.
Sources say AMD is targeting TSMC’s N3P process and aiming to roll out RDNA 5 in the second half of 2027. NVIDIA, meanwhile, is reportedly preparing its Rubin-based RTX 60 family for a similar window, but to arrive sooner. The insider known as Kepler_L2 indicates AMD is deliberately planning to follow NVIDIA to market.
The thinking appears to come down to pricing power. With much higher margins, NVIDIA can cut prices quickly or overshadow AMD’s offers—even when AMD leads with attractive tags. That dynamic often leaves AMD at a disadvantage, particularly in the $1,000-plus flagship tier where NVIDIA has held the upper hand for years. The pattern has repeated often enough to shape strategy.
By going second, AMD would be able to calibrate against NVIDIA’s already established price points. NVIDIA rarely revises its launch prices once cards hit store shelves, typically letting the market handle adjustments. That could help AMD fine-tune its lineup and deliver sharper price-to-performance where it counts. On paper, the calculus looks pragmatic, even if it extends the wait.