Analysts predict stable growth for foldable smartphones by 2026, with technological improvements and new models like the foldable iPhone driving adoption.
© A. Krivonosov
According to analysts at Counterpoint, the foldable smartphone market is poised to enter a new phase of development. After a period of caution from manufacturers and normalized inventory levels, 2026 could mark the beginning of more stable, sustained growth for this segment.
Where brands previously acted carefully, limiting new releases, a more aggressive push for foldable devices is now expected. The popularity of Fold-style models is particularly notable—they already account for over half of category sales, and their share could soon rise to 65%.
Technological improvements have been key in shifting consumer attitudes. Modern foldable smartphones are no longer seen as experimental or status-driven gadgets. They are becoming full-fledged tools for work and entertainment, offering larger screens and enhanced productivity.
The market could get an extra boost from the launch of the first foldable iPhone, anticipated this fall. Analysts believe its arrival could accelerate adoption of the form factor and spur competitors to release their own versions. In response to potential competition, manufacturers are already developing larger foldable devices, aiming to offer alternatives and strengthen their positions in the premium segment. Meanwhile, the Flip form factor will maintain its niche as a stylish device for design- and status-conscious audiences.
Overall, 2026 may serve as a starting point for a new stage in the evolution of foldable smartphones—one characterized by more mature technology, expanded competition, and steady demand.