Game Pass Ultimate price changes: who is exempt and why

After a string of rumors about Microsoft’s plans for Xbox and Game Pass, the company has confirmed that the Game Pass Ultimate price increase will not affect every subscriber.

Amid recent pricing changes and criticism from the community, especially ahead of Call of Duty: Black Ops 7, it has emerged that residents of several countries — including Germany, Ireland, South Korea, Poland, and India — will keep their current rate. This is due to local consumer protection laws that prevent changing subscription terms without a user’s consent. It’s a clear reminder that regulatory rules still shape how subscription policies roll out.

In emails, Microsoft clarified that the price will remain the same unless the subscription is modified or canceled. However, if a user updates their account details or switches to a different plan, the system will require accepting new terms and, most likely, a new price. The company added that, in the event of any changes, subscribers will have 60 days to cancel the subscription or agree to the updated terms.

Users are already discussing the situation, noting that many extended Game Pass for years using gift cards — and now pay significantly less. At the same time, there is ongoing talk online about a possible ad-supported cloud gaming option, which could become part of Microsoft’s evolving subscription strategy.